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Has your physical therapy practice hit a plateau?
Many practice owners get stuck around the $1M–$2M mark—not because they aren’t great clinicians, but because their marketing hasn’t evolved with their business.
In this episode of the Financial Beast Podcast, Eric Miller sits down with Neil Trickett, founder of one of the largest marketing firms serving physical therapy practices, to reveal the marketing systems that separate stagnant clinics from high-growth practices.
You’ll discover:
- Why so many PT practices stop growing
- The marketing strategies successful clinics use to scale
- The patient acquisition metrics every owner should track
- How patient reactivation drives long-term growth
- Why your website should function as your best salesperson
- What practice buyers look for before making an acquisition
If you’re a physical therapist or healthcare practice owner looking to attract more patients, grow your practice, and increase its value, this episode is for you.
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CHAPTERS
00:00 Why Most PT Practices Plateau
01:04 Meet Marketing Expert Neil Trickett
03:32 Marketing Evolves as Your Practice Grows
08:47 What High-Growth Clinics Do Differently
12:08 The Metrics Every Practice Should Track
13:01 The Power of Patient Reactivation
16:43 Understanding Patient Acquisition Cost
19:23 Avoiding Vanity Marketing Metrics
20:59 Why Your Website Matters More Than Ever
27:04 The Biggest Marketing Mistakes Practice Owners Make
31:50 What Buyers Want Before Acquiring a Practice
36:05 Final Marketing Advice for Practice Owners
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